BOLT
In Sweden, Wrongly parked scooters have become a heated topic. They’re often parked in open spaces, cluttering the streets and blocking paths. Wrongly parked scooters are considered to be the number one traffic hazard on inner city roads - leading to great criticism from the masses.
Role: Creative Director
The Challenge.
The Swedish government has suggested a law to ban the parking the scooters on pavements and bicycle lanes. Unless, there are designated parking spaces. Bolt wanted to reach scooter drivers and spread the message of responsible parking in order to improve road safety in the cities they operate in.
The Solution.
We were asked to create a PR and media-driven awareness campaign that would target the total of 11 cities in Sweden. With the realization that parking rules are tricky to fully understand and the feeling of being caught behaving badly in public is deeply rooted in Swedish culture, we wanted to spark a change of behavior in an entertaining and recognizable way- all with the help of a judging eye.
Read the full article in Resumé here.
Special thanks to: Mikael Ivanov, Sofia Hultin, Matilda Sahlin, Gosia Pawelska, Johan Eriksson, Liban Abshir Mohamed & Mona Hassan (MODUL8)
