MCDONALDS
As a content creative at NORD DDB, I got to create a lot of fun stuff for McDonalds Sweden. My job was to develop creative concepts and build content strategies for TikTok and IG to promote products, deals, create brand awareness and launch activations of bigger campaigns.
McWRAPPED
Role: Content Creative, Copywriter
Every year before Christmas, our stories and feeds is filled with our friends and family's Spotify Wrapped. We hijacked Spotify's campaign and did our own take on it for McDonalds socials - The McWrapped.
In 2022, Spotify created something called listener personalities. We played around with different types of known traits of McDonalds customers and called them Donken personalities.
Take away your take away
Role: Content Creative
As part of the Take away your take away campaign in Scandinavia, we created a trick-shot challenge for TikTok. The price for winning the challenge were McDonalds merch which we promoted vintage style, with the help of an VHS camera.
Growing up with McDonalds
Role: Content Creative / Copywriter
We all grew up with McDonalds and experienced the transition from a Happy Meal to Big Mac as children. One subconscious step towards adulthood. We did a content piece about how it felt the first time we tried the Big Mac.
Tactical posts & activation campaigns
Role: Content Creative, Copywriter
