McDonald's Sweden
Role: Content Creative
Agency: NORD DDB
Agency: NORD DDB
At NORD DDB, I worked on McDonald’s Sweden’s digital presence — developing social-first strategies, concepts and copy for TikTok and Instagram. The focus was on fast, culturally aware content that supported product drops, campaigns and brand storytelling. From short-form ideas to reactive moments, the goal was to show up where people are — with relevance, rhythm and consistency.
A selection of moments from the scroll.
A handful of pieces from a bigger stream - built to leave a mark in the feed, or vanish in a swipe. Either way, always on-brand.
A handful of pieces from a bigger stream - built to leave a mark in the feed, or vanish in a swipe. Either way, always on-brand.
