IMMERSIVE MUSIC
Role: Creative, Content & Brand Strategist
What if we have been listening to music the wrong way? With that question as a starting point, a group of musicians, producers and entrepreneurs in Sweden came together and created Immersive Music. A music company specializing in a revolutionary sound innovation – spatial audio, a technique that creates a 360 sound.
Role: Creative, Content & Brand Strategist
What if we have been listening to music the wrong way? With that question as a starting point, a group of musicians, producers and entrepreneurs in Sweden came together and created Immersive Music. A music company specializing in a revolutionary sound innovation – spatial audio, a technique that creates a 360 sound.
The challenge.
The big challenge is to sell an immersive product that people have never experienced before. Our task was to show how the right content and a strong branding can make early adopters tune in, and how spatial audio and immersive music can change the industry.
The solution.
We created a extensive strategy book for the first year of Immersive Music, which included detailed vision, tasks and goals for the brand. We also presented an extensive Brand-book that focused on the visual ID, tonality, KPIs, and best practices for social media, website and which digital streaming platforms to target first.
Immersive Music needed a trademark to stand out from the crowd, that's why we came up with the concept of The Astronaut. A mascot that represents discovery and breaking new grounds. The helmet depicts being closed in an immersive ’bubble’. It's adjustable to fit different situations in everyday life and easy to update and stay relevant with the times and pop-culture.
Immersive Music needed a trademark to stand out from the crowd, that's why we came up with the concept of The Astronaut. A mascot that represents discovery and breaking new grounds. The helmet depicts being closed in an immersive ’bubble’. It's adjustable to fit different situations in everyday life and easy to update and stay relevant with the times and pop-culture.
