RACE ID
Role: Creative, Brand Strategist, Copywriter
Under the time I was studying Content Developer at Hyper Island, me and my team had endurance racing platform Race ID as a client. They had ambitions of becoming the #1 service in the world to sign up for endurance races, while following the participants throughout their journey - from preparation up until the actual race.
To highlight the journey, we felt that we needed to bring a consistent experience to the Race ID brand. Embracing the challenges and make the story of the athlete + Race ID into one unit. We came up with the campaign "Ready, Set, Race".
